How to Self-Publish and Market Your Game
Find out how you can self-publish and market your game successfully while picking up useful tips and inside knowledge in this free TIGA seminar held at Escape Studios.
A top line-up of industry professionals will share their successes, expertise and market insight into the publishing world, with the aim of demystifying self-publishing and offering practical and useful advice that developers can then take away.
Looking at past successes, the seminar will first address the fundamentals of developing products, before delving into the mechanics of self-publishing, breaking it down into practical steps. We’ll then look at market insight into how big publishers work and how to make the most of marketing opportunities presented to developers today.
This event is part of this year’s London Games Festival, and free to attend. Don’t miss out on this opportunity to learn form industry experts and find how you can make self-publishing work for you and your studio.
Date: This event took place on the 27th of October 2010
Venue: Escape Studios
Agenda (subject to change):
|09.00 – 09.55||Registration and networking|
|09.55 – 10.00||Introduction by Richard Wilson, CEO, TIGA|
|10.00 – 10.30||
How we did it - developing products and self-publishing
Case study: Just Flight and Just Trains
Speaker: Andy Payne, Managing Director at Mastertronic Group Ltd
|10.30 – 11.15||
Everyone CAN become a publisher now. But HOW do you actually do it? What skills do you need to self-publish and where can you find them?
Speaker: Nicholas Lovell, Founder at GAMESBrief
|11.15 – 11.45||
Advergaming and improved sales performance? How the principles behind advergaming be used by the mainstream games industry to boost sales.
Speaker: Chris Kempt, Founder at Kempt Ltd
|11.45 – 12.15||
Smarter Marketing: Simple solutions to improve your results. Marketing is one of the biggest expenses in the games business and one of the most important barriers to entry for independent developers and small publishers
Speaker: Julien Wera, PR & Marketing Manager, ICO Partners
|12.15 – 12.30||Q&A|